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What makes a "cult" ? In a sense, any organisation can be called a cult, or not called a cult. This is very convenient for fear-mongers. It is also convenient for cultists.
Cultism is, in fact, a gradient. Any organisation which shares a common goal will exhibit a slight degree of cultism. This is perfectly normal. The problems come in when an organisation is heavily cultist : in that case, we call it a cult.
Such a measure is relative, of course. We therefore need some kind of objective measure in order to locate where an organisation is on this gradient. I'd like to propose a scoring system based on "Thought Reform And The Psychology Of Totalism", by Robert Lifton, which lists the five main characteristics of cultism, and other points proposed by John Hoagland.
If an organisation has 5 points or more, then it may be a cult, or may be susceptible to become a cult. If you accumulate more than 10 points, then it is definitively in a cult. Mainstream religions are mostly located between 5 and 10 points, and "normal" organisations below 5 points. Complete this test to check if you'll soon be asked to drink the Kool-Aid or not.